Hashtags and Emojis

Now let’s talk about hashtags. A hashtag is a keyword or phrase, spelled out without spaces, with a pound sign (#) in front of it. For example, #happy and #smallbusiness are both hashtags. You can put these hashtags anywhere in your social media posts: in the beginning, at the end, or anywhere in between.

When it comes to picking hashtags, use what’s relevant, not what’s popular. The most popular hashtag is probably #love, and it has been used in 1.2 billion posts. The problem is, if you want your post to stand out, you might get lost in the shuffle of all the others using the very same hashtag.

You need to find a way to balance the use of what’s popular while still using the most relevant tags. In SEO (search engine optimization) we use a phrase called long-tail keywords. This means that we suggest people try and rank for a less popular phrase. Instead of trying to rank #1 for shoes, we say instead try for blue shoes or even better, blue running shoes. They are not only less people trying to rank #1 for blue running shoes, but it’s also very specific and targeted.

Sure more people search for “shoes” than they do “blue running shoes” but not everyone searching for shoes may be looking for the type of shoes you offer. Some people will want black heels, while others may want red flats.

So that’s why we encourage people to target their efforts with the longer keywords that are the most relevant to what they actually offer – in this case, #BlueRunningShoes.

This same concept applies to social media. So next time you are making a post on Instagram about #love, you might always want to focus on a smaller, less popular hashtag that is more relevant to your post like #loveisintheair. Here are some alternative #love related hashtags.

  • #lovely
  • #loveit
  • #loveyourself
  • #lovelife
  • #lovemyjob
  • #lovequotes
  • #loveyou
  • #lover
  • #loveher

Hashtags are important and you should be using them. Using popular but relevant hashtags is a great way to get new followers.  Quite a few people search for content on topics of their choice by searching for posts that use a particular hashtag – especially on Instagram. The more people who search for a hashtag, the greater the chance that they will encounter your post, and maybe even like it enough to want to follow you.

So just what are the most popular hashtags? Well, it changes as new trends come and go but for now these are the 100 most popular Instagram hashtags.

 

 

#love

#instagood

#photooftheday

#fashion

#beautiful

#happy

#cute

#tbt

#like4like

#followme

#picoftheday

#follow

#me

#selfie

#summer

#art

#instadaily

#friends

#repost

#nature

#girl

#fun

#style

#smile

#food

#instalike

#likeforlike

#family

#travel

#fitness

#igers

#tagsforlikes

#follow4follow

#nofilter

#life

#beauty

#amazing

#instamood

#instagram

#photography

#vscocam

#sun

#photo

#music

#beach

#followforfollow

#bestoftheday

#sky

#ootd

#sunset

#dog

#vsco

#l4l

#makeup

#f4f

#foodporn

#hair

#pretty

#swag

#cat

#model

#motivation

#girls

#baby

#party

#cool

#lol

#gym

#design

#instapic

#funny

#healthy

#night

#tflers

#yummy

#flowers

#lifestyle

#hot

#instafood

#wedding

#fit

#handmade

#black

#pink

#일상

#blue

#work

#workout

#blackandwhite

#drawing

#inspiration

#home

#holiday

#christmas

#nyc

#london

#sea

#instacool

#goodmorning

#iphoneonly

 

 

 

 

 

 

 

 

 

 

If done right, like hashtags emojis can be an important part of your social media strategy. Emojis are little icons that allow you to visually express yourself.

Emojis are supported on all social media platforms, however some platforms offer their own customized and oftentimes animated versions that aren’t always available on other social media platforms.

One of the hardest parts about communication via text is the inability to properly express your emotions. If you want people to know you are laughing, you can use the beaming face with smiling eyes emoji.

😁

When you say, “I don’t know”, in real life, you might shrug your shoulders as well. But on social media, you would have to use the shrug emoji instead.

🤷‍♀️

 

Originally, emojis were created as a symbolic representation of emotions. Similar to punctuation, emojis are used to express emotion – irony or humor – and to substitute body language and tone of voice in text-based communication.

The latter point here is crucial – according to psychologist Albert Mehrabian’s 7%-38%-55% rule, only 7% of the information we receive when talking to someone reflects what they actually say. The rest comes from how they say it – their gestures, intonation, accent, speech rhythm.

Emojis can also trigger emotional responses in people and can even induce empathy. Several studies have shown that negative emojis or emoticons in messages create negative feelings in the reader, and vice versa. In business communication, emojis can soften negative messages, such as rejections, requests, or complaints.

Emojis can reveal a lot about our personality as well. A recent study found that people who are more agreeable are more likely to use emojis on social media platforms. Agreeableness is a personality trait that correlates with better communication in the real-world, too – agreeable people smile more and use more encouraging words when talking with others.

​Emojis — those colorful symbols are everywhere, even as decoration in high-fashion collections and, even in movies. Yes, emojis have left the digital realm and are firmly entrenched in today’s wider popular culture. At the same time, those little smiling faces have changed the way we communicate.

But the most important reason to use emojis in your posts? They make what you are saying stand out. Look at this next statement and you’ll see exactly what I mean.

 

🍎🍏  #BackToSchool is upon us 🍎🍏

 

The use of both hashtags and emojis can bring your social media game to the next level.  Take the time to plan out each post you make carefully and always use the appropriate and applicable hashtags and emojis.

Besides normal emojis and hashtags there are also something called hashflags on Twitter. It’s a custom emoji that appears next to certain hashtags.

For example, in 2016 when they released the movie Batman vs Superman, if you were to use the hashtag #Batman on Twitter you’ll get the little Batman emoji.

Twitter charges companies a million bucks for this and they don’t last forever. They are enabled only for a certain period of time and are meant for special events like the release of a movie, The Super Bowl or a holiday like Ramadan or Pride day. If you want to see what the current Twitter hashflags are you can get a list at HashFlags.gs.

Companies like T-Mobile and Coca Cola have invested in them as well. If this is something you want to look into, you’ll need to contact Twitter directly.

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