I’ve written about this before on my blog, but I realized it’s an important subject to cover in my book as well. The simple answer to the question is, I don’t know. What may work for me, might not be the same for you.
Unfortunately, there isn’t a generic answer I can give you. The best times to post are different for every company because a gas station looking to promote the best gas prices in town, don’t have the same target audience as a nightclub promoting a hot new in-house DJ.
So while you may find tons of articles telling you the best time to post on Instagram is Wednesday at 3 pm and Thursdays at 5 am, that information may not be true for you. Real social media experts will want to know what your business does and who your target audience is before they can give you a good answer to that question.
Those articles you see out there aren’t accurate. They are produced by companies to get attention so that people like me and you will click on the headline and read the story.
I’m sorry to tell you, but there is no one size fits all situation for social media. Your company is not going to be the same as my company, so why should our marketing strategies be identical? They shouldn’t. Just because something works for one business doesn’t mean it will work for every business.
To find the best time for you to post, you need to start by asking yourself who your customers are and what time they are on the computer looking at their phones, looking for what it is you have to offer.
Are you an early morning business, a late-night company, or do you have regular day time hours? The answer to that question is the answer to the question when you should post.
Once you start making regular posts on social media, being consistent in your posting, you’ll be able to see trends. Your insights will also tell you what day of the week and time works best for you.
You have to test your market and fine-tune it. Try posting every day, at least once a day, at 3 pm. Next week try posting every day, at least once a day at 5 pm. Then the next week try posting every day, at least one post a day at 8 pm. The next week try posting early in the day like around 10 am. By the end of the month you’ll be able to check your insights to see what works best for you.
I have a client who gets the best engagement by posting on Wednesdays from 12 pm to 3 pm and Thursdays from 11 am to 2 pm. Does that mean she couldn’t post on Monday then? Of course not. It just means that her posts on Wednesday and Thursday get the best engagement but that doesn’t mean she can ignore the other days all together.
I have another client who gets the best engagement when they post on Mondays from 6 to 7 pm and on Wednesdays from 4 to 6 pm. But that isn’t all I look at. I also look at when they get the absolute worst. But even more importantly I look at when their followers are online most often. I can tell that their users are online the least from the hours of 2 am to 6 am. So you know what? I never schedule posts for that client at those times.
And remember, the key to any successful social media campaign is quality content and consistent posting. You need to post often, hopefully at least once a day, every day – at least five days a week. You also need to make sure those are well thought out posts. You want to make sure it’s relevant to your industry and that you’ve taken the time to spell-check what you’ve typed up. Is what you are saying positive? Is it putting out the right message for your brand?
If all else fails, remember, you aren’t born an expert in everything. It’s okay to go to the experts and ask for help. Companies like Tracy Marketing (tracy.info) have a team of social media certified experts waiting to help you bring your social media game to the next level.